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Mobile Video Monthly #38 – November 2023

Marine Nozerand — Tue, 05 Dec 2023 15:30:00 +0000

The holiday season is starting and everyone is staying busy. YouTube is developing an ad-buying platform for Shorts. Simultaneously, TikTok introduces Creative Cards. On a regulatory front, the European Union has taken a firm stance against targeted advertising on Facebook and Instagram, prompting the launch of subscription services as an alternative revenue stream for Meta. …

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Disturbing ads, a new trend for mobile gaming creatives?

Marine Nozerand — Tue, 28 Nov 2023 16:30:00 +0000

A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is this a groundbreaking approach to captivate audiences, or have we crossed a line in the pursuit of engagement? The Shock Factor In recent times, a notable shift has been observed in mobile gaming …

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The Power of Holiday Marketing in Boosting Mobile Game Engagement

Marine Nozerand — Tue, 21 Nov 2023 16:30:00 +0000

The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a key player in driving engagement, boosting in-app purchases, and creating a community spirit that resonates long after the last snowflake falls. Let’s explore why holiday marketing is not just a seasonal strategy but …

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How to make a good video ad script

Marine Nozerand — Tue, 14 Nov 2023 16:30:00 +0000

Crafting a compelling video ad script for mobile games isn’t just about enticing visuals—it’s about sparking curiosity, tapping into emotions, and compelling action within a short timeframe. In the dynamic realm of mobile gaming, where attention spans are fleeting and competition is fierce, a well-crafted script holds the power to captivate an audience, making your …

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Mobile Video Monthly #37 – October 2023

Marine Nozerand — Tue, 07 Nov 2023 16:30:00 +0000

Halloween is behind us now but the holiday season for marketers has just started! Lucky for you, we kept an eye out for all the latest and juiciest news the mobile marketing industry has to share and we rounded them up for you. Meta introduces AI tools for ad creatives Meta is unveiling a trio …

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Dress up your mobile game for Halloween

Marine Nozerand — Tue, 31 Oct 2023 15:30:00 +0000

Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets for Halloween can breathe new life into your mobile game, creating a fun and festive atmosphere that keeps players coming back for more. In this blog post, we’ll guide you through …

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Using psychology to market your mobile game

Marine Nozerand — Tue, 24 Oct 2023 15:30:00 +0000

There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing how to frame information can really make a change. Rely on intrinsic motivations Intrinsic motivation is the act of doing something for its inherent satisfaction rather than for some separable benefit …

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Mobile Video Monthly #36 – June 2023

Marine Nozerand — Tue, 04 Jul 2023 14:30:00 +0000

Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out what happened in the industry this month! New Apple Search Ads look for the Today tab The Today tab’s Apple Search Ads are getting a new look. They will now only feature the …

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What Google announced for the Play Store at Google I/O 2023

Marine Nozerand — Tue, 16 May 2023 14:30:00 +0000

Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even though AI was at the heart of Google’s plan for the future, they still had some news to share about new tools coming to the Play Store. Custom Store Listings News Custom Store Listings already allow Android …

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Mobile Video Monthly #35 – April 2023

Marine Nozerand — Tue, 02 May 2023 14:30:00 +0000

Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad transparency center Just like TikTok and Meta before them, Google is launching an ads library called Google’s Ads Transparency Center. This new tool will let users see which ads an advertiser is running, …

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