Mobile Games Archives - Apptamin

Disturbing ads, a new trend for mobile gaming creatives?

Marine Nozerand — Tue, 28 Nov 2023 16:30:00 +0000

A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is this a groundbreaking approach to captivate audiences, or have we crossed a line in the pursuit of engagement? The Shock Factor In recent times, a notable shift has been observed in mobile gaming …

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The Power of Holiday Marketing in Boosting Mobile Game Engagement

Marine Nozerand — Tue, 21 Nov 2023 16:30:00 +0000

The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a key player in driving engagement, boosting in-app purchases, and creating a community spirit that resonates long after the last snowflake falls. Let’s explore why holiday marketing is not just a seasonal strategy but …

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Dress up your mobile game for Halloween

Marine Nozerand — Tue, 31 Oct 2023 15:30:00 +0000

Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets for Halloween can breathe new life into your mobile game, creating a fun and festive atmosphere that keeps players coming back for more. In this blog post, we’ll guide you through …

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Using psychology to market your mobile game

Marine Nozerand — Tue, 24 Oct 2023 15:30:00 +0000

There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing how to frame information can really make a change. Rely on intrinsic motivations Intrinsic motivation is the act of doing something for its inherent satisfaction rather than for some separable benefit …

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Using dramatic tropes and storytelling to drive conversions ⎮ A Family Island Case Study

Marine Nozerand — Tue, 25 Apr 2023 14:30:00 +0000

Our latest case study star is Family Island! Famous for its highly dramatic video ads and the use of storytelling tropes. Is that the secret to their success? Come take a look at their marketing strategy with us and see how this Stone Age farming game became a staple of mobile gaming. About Family Island …

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Driving conversions with humor ⎮ A Lily’s Garden Case Study

Marine Nozerand — Tue, 14 Mar 2023 15:30:00 +0000

Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their spunky creative assets. We’re diving into their marketing strategy and the reasons behind their rise to mobile gaming advertising fame. About Lily’s Garden Lily’s Garden is a match-3 blast game developed by Copenhagen-based …

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survivor.io a TikTok success story for mobile games ⎮ Case Study

Marine Nozerand — Tue, 31 Jan 2023 15:30:00 +0000

If you’ve taken a look at some of the most successful UA campaigns recently, you’ve probably heard about survivor.io. The zombie game exploded with a strong TikTok ad campaign and rose to the top of the charts. About survivor.io Survivor.io was released on July 21st, 2022, by the Singaporean company Habby. Over the past few …

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Understanding mobile games’ genres

Marine Nozerand — Tue, 18 Oct 2022 14:30:00 +0000

Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available out there. Whether you’re a curious player or a game developer, if you’ve been wanting to learn more about all the different kinds of mobile games, you’re in the right place. Picking a …

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How to best use gamer motivation to level up your mobile game’s creative assets

Marine Nozerand — Tue, 13 Sep 2022 14:30:00 +0000

If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better target your audience and make your game stand out from the competition. What is it and how can you take advantage of it? We’re sharing all the answers with you! What exactly are …

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Merge Mansion and Grandma’s secrets, why is it so effective⎮ Case Study

Marine Nozerand — Tue, 30 Aug 2022 14:30:00 +0000

For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother with hidden secrets, a big mysterious mansion. We’re taking a look at their video ads and visual assets to see why they worked so well! About Merge Mansion Merge Mansion is casual puzzle …

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