User Acquisition Campaigns Archives - Apptamin

6 reasons why you should hire an app marketing agency

Marine Nozerand — Tue, 11 Apr 2023 14:30:00 +0000

Have you ever wondered if hiring an app marketing agency was the right move for you? We’re here to help you figure it out. Let’s take a look at the main advantages of hiring an app marketing agency to help elevate your app or mobile game. Freeing some time for your growth Another nice upside …

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Will the upcoming TikTok Search Ads be worth it?

Marine Nozerand — Tue, 21 Mar 2023 15:30:00 +0000

TikTok’s rapid rise to fame made it an advertisers’ dream recently. The short video platform has been growing its ad offer to create a bridge between advertisers and its 1.8 billion users. The app has been downloaded over 3 billion times, and with time spent on the app growing steadily, it’s a great place to …

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The key to influencer marketing for apps and mobile games

Marine Nozerand — Tue, 24 Jan 2023 15:30:00 +0000

Growing right alongside UGC trends is influencer marketing. Mobile games especially are a great terrain for influencer marketing. With users and gamers asking for more authenticity and relatability from their favorite apps and games, it’s no surprise that influencer marketing is still booming. Why is influencer marketing trending right now? There are several reasons that …

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6 App Marketing Trends for 2023

Marine Nozerand — Tue, 20 Dec 2022 15:30:00 +0000

With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The app world is a fast-paced industry with a lot of opportunities and competition. What do you think are gonna be the next big trends? Read on to find out our thoughts on that! …

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Reels vs TikTok vs Shorts: on which one should you bet for your paid UA campaign?

Marine Nozerand — Tue, 22 Nov 2022 15:30:00 +0000

TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct competitors adopted TikTok-like features in their platforms. While video ads are, and have been for some time, a staple of UA campaigns, there’s now more choice than ever on where to advertise your …

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A dive into UGC (and UGC-like) video ads, the latest app marketing trend

Marine Nozerand — Tue, 27 Sep 2022 14:30:00 +0000

The rise of social media platforms and their increased power over culture bred the latest app marketing trend: UGC (User Generated Content). Social media platforms’ entire business is built on users’ creating and sharing their own content. When marketing took to these platforms to promote all kinds of digital and non-digital products, they had to …

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Advertising on TikTok, the key to global success for mobile game?

Marine Nozerand — Tue, 10 May 2022 14:30:00 +0000

TikTok’s success has swept through the app world. The app stood at the top of the most downloaded apps in both the App Store and the Play Store for months on end. Instagram, Facebook, YouTube, and even Pinterest, and Reddit launched TikTok-like features to compete with the Chinese app. But TikTok still hasn’t fully caught …

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Facebook bets on privacy and remodels its ad system

Marine Nozerand — Tue, 29 Mar 2022 14:33:00 +0000

While privacy is setting up to be the topic of the decade, the social network clearly positioned itself against Apple’s latest privacy measures. Now they’re the ones implementing a new set of rules with something they called “privacy-enhancing technologies”. Is it finally the end of Meta’s long-running fight against privacy? Facebook and privacy When Apple …

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Google’s Privacy Sandbox is coming to Android, what does it mean?

Marine Nozerand — Tue, 15 Mar 2022 15:30:00 +0000

Apple’s ATT threw a wrench in every app marketers plan for 2021. Will 2022 be the same for Google? Probably not. It’s been a while since Google first announced their Privacy Sandbox project, however, the changes were first aimed at their browser: Google Chrome. In February 2022, they announced that the Privacy Sandbox would come …

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5 tips to help you plan the best ad strategy for your app

Marine Nozerand — Tue, 01 Mar 2022 15:30:00 +0000

Your app is ready to hit the market, your ASO game is on fleek: you only need to get started on your user acquisition strategy. Where to begin? What do you need to do? We’ve got your back with 5 tips to help you get started! 1. What are your competitors doing? If you don’t …

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